In the realm of e-commerce, having a reliable content management system (CMS) is crucial for effectively managing and growing an online store. BigCommerce, a leading e-commerce platform, goes beyond its reputation as a comprehensive e-commerce solution to also offer a powerful CMS. In this article, we will explore the question: Is BigCommerce a CMS? We will delve into the features and functionalities that position BigCommerce as a versatile and robust CMS, enabling businesses to create, manage, and optimize their online stores seamlessly.

  1. Streamlined Content Management:

BigCommerce provides a streamlined content management experience, empowering users to easily create and manage content pages. With an intuitive interface, users can effortlessly edit and publish content, such as product descriptions, blog posts, and static pages. The CMS functionality within BigCommerce allows businesses to maintain consistent branding and provide engaging content to attract and retain customers.

  1. Customization and Design Flexibility:

As a CMS, BigCommerce offers extensive customization and design flexibility. Users have access to a wide range of professionally designed themes and templates, providing a solid foundation for building visually appealing online stores. Moreover, the platform allows users to tailor the design elements, layout, and branding to align with their unique brand identity. With HTML, CSS, and JavaScript access, businesses can fully customize their online stores to create a personalized and immersive shopping experience.

  1. Product Catalog Management:

Managing product catalogs is a fundamental aspect of any e-commerce CMS, and BigCommerce excels in this area. The platform provides comprehensive tools for creating, organizing, and updating product listings. Users can easily add new products, set pricing, manage inventory levels, and configure product variations. The CMS also supports bulk editing, allowing users to make changes to multiple products simultaneously, simplifying the product management process.

  1. SEO Optimization:

BigCommerce incorporates essential SEO features into its CMS, empowering businesses to optimize their online stores for better search engine visibility. The platform offers customizable URLs, meta tags, and automatic sitemap generation, ensuring that each page is search engine-friendly. By leveraging these SEO capabilities, businesses can improve their organic search rankings, attract more organic traffic, and increase their chances of converting visitors into customers.

  1. Integration and Extensibility:

BigCommerce’s CMS seamlessly integrates with a vast array of third-party applications and services. The platform provides a dedicated app marketplace that offers a wide selection of extensions and integrations to enhance store functionality. From payment gateways and shipping solutions to marketing automation and analytics tools, businesses can easily integrate the services they need to streamline operations and optimize their online stores.


BigCommerce is not only a robust e-commerce platform but also a feature-rich and powerful CMS. With its streamlined content management capabilities, customization options, comprehensive product catalog management tools, SEO optimization features, and seamless integration possibilities, BigCommerce proves itself as a versatile CMS for businesses of all sizes. Whether you are starting a new online store or looking to migrate from another platform, BigCommerce’s CMS offers the functionality and flexibility required to create engaging, personalized, and successful e-commerce experiences.